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Telarus Technology Advisor Content

Our original content is tailored to provide you with the insights and tools staying up to date on industry trends and engaging effectively with your audience about emerging technology. Whether you’re looking to personalize discussions or seeking ways to leave a lasting impact, our content is designed to elevate your customer engagement.

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Unlocking the AI Gold Mine in CX: A Guide for Technology Advisors

Technology advisors, our new eBook is a must-read if you’re looking to elevate your customer experience strategies and lead your clients into the future with AI.

Discover the Future of CX

Are you ready to harness the transformative power of AI in customer experience? Our new eBook, “Unlocking the AI Gold Mine in CX,” helps you do just that. Created by Telarus AI + CX experts Sam Nelson and Jason Lowe, this guide is packed with actionable insights to integrate AI before, during, and after customer interactions.

This eBook is a Must-Read if You Want to:

Stay Ahead of the Curve

Explore the pivotal role AI plays in today’s CX landscape and how it’s projected to influence 95% of customer interactions by 2025.

Tailor Your Approach

Learn to craft successful selling conversations tailored to each CX buyer persona’s unique needs and preferences.

Uncover Market Trends

Understand the key trends driving the AI + CX market and their implications for your clients’ businesses.

Overcome Challenges

Find real-world use cases, conversation starters, and solutions designed to help overcome AI adoption barriers.

Be the Expert

Position yourself as the go-to advisor for maximizing AI’s potential in enhancing customer experiences.

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Telarus Tech Trends Report 2024-25

Uncover the Latest IT Buying Trends and Help Your Customers Thrive in the New AI Era

It’s Here: The Second Edition of the Telarus Tech Trends Report – Essential Reading for Every Technology Advisor

Executive IT buyers are leaning harder on outside advisory for help throughout the discovery and purchase process. The 2024-25 Tech Trends Report was curated specifically for the channel community and is a must-read for technology advisors looking to take advantage of new growth opportunities ahead.

What’s Inside:
  • Key Decision-Drivers for New IT Investments: Explore the pressing issues influencing IT buying decisions and priorities among leading US companies.
  • Exclusive Insights: Gain access to data from over 400 large enterprise and mid-market IT decision-makers and 500+ technology advisors. Learn where they plan to invest over the next 2 years and why.
  • Actionable Recommendations: Leverage tips from subject matter experts to fuel new selling conversations and identify growth opportunities.
  • Engaging Content: Our new interactive Turtl software format offers dynamic content, including zoom-in graphs, expert selling tips, and engaging videos. We can’t wait to hear what you think!
Why Access Our Report?
  • Stay ahead with foresight into emerging technology trends like AI, cybersecurity, and cloud modernization.
  • Our data shows that decision-makers crave outside IT services. Enhance your advisory capabilities to meet the evolving needs of clients and expand your business.
  • Discover opportunities to differentiate yourself from the competition.
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Understanding the Proven Power of AI in Business

Why This Report is a Must-Read

Decoding AI: Understand the foundational terms and technologies shaping AI’s role in business solutions.

Real-World Business Applications: Discover how AI is driving efficiency, innovation, and customer satisfaction in CX, cybersecuity, IoT, and cloud.

New Opportunities for the Technology Advisor: Businesses need expert advisory more than ever. Explore how Telarus can help you shine and sell AI-enabled technologies with confidence.

Your Guide to Navigating AI’s Business Potential

This whitepaper not only provides a roadmap for navigating the evolving landscape of AI but also emphasizes the importance of early AI adoption for maintaining a competitive edge. Whether you’re a technology advisor new to AI or want to expand your existing portfolio, leverage this resource to steer your and your customers’ businesses toward transformative success in 2024 and beyond.

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VMware Updates Explained

Issued April 2024
What’s Inside:

Overview of Changes
New Core Offerings
Changes to Products
Changes to Support and Services
Impact on Cloud Service Providers
Migrating off VMware – Considerations and Opportunities
Resources to Start Successful Conversations: Talk Tracks and Email Templates

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Microsoft Teams Unbundling Explained

A guide for technology advisors to help their customers navigate voice and video offerings in response to Microsoft Teams’ licensing changes.

What to make of the recent changes of Microsoft’s unbundling of MS Teams from their MS 365/Office 365 subscription services? In this guidebook, we demystify what’s new and different so you can present the best opportunities for your customers.

Key Highlights:
· Breakdown of Crucial Licensing Updates: Understand the nuances of Microsoft Teams’ new unbundling process and how it affects various subscription models.

· Strategic Voice Options: Explore the benefits and considerations of Teams Voice services, a critical component when advising your customers on optimal communication solutions.

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Outsmarting Cybercriminals: A Guide to Navigating Today's Cybersecurity Threat Landscape

Are you ready to help your clients stay one step ahead of today’s cybercriminals?

In this interactive guide, Jeff Hathcote, Senior Solutions Architect for Telarus and lover of educating business leaders about all things cybersecurity, explains today’s most common cybersecurity threats and how to combat them. With cybercrime rising at an alarming rate since the pandemic, any size company can be a target. It’s time to help your clients replace fear and uncertainty with winning strategies they can start implementing today.

What You’ll Learn:

  • The Mindset of a Cybercriminal: By understanding how the bad actors think and operate, IT leaders are better prepared to anticipate and thwart their moves. Learning evildoers’ common strategies and motivations is the key to outsmarting them.
  • Four Must-Know Cyber Threat Trends: From sophisticated phishing schemes to AI generated deepfakes, explore the top weaknesses cybercriminals prey on and how businesses should address them.
  • The Tech Advisor’s Role in Successful Security Strategies: IT decision-makers need cybersecurity advisory more than ever. Discover how Telarus empowers you to confidently advise on best-fit security solutions.

Why this Guide is a Must-read:

In a world where cyber threats are constantly evolving, staying informed is your best defense. Whether you’re a technology advisor new to selling cybersecurity or looking to expand your existing portfolio, this short guide arms you an overview of the most prevalent threats in today’s digital landscape and how to help your clients.

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Telarus Tech Trends Report 2023

Dive into the crucial trends and strategic insights that are driving IT investments and technology adoption. Our comprehensive report is a must-read for channel leaders looking to stay ahead of the curve.

Reasons to Explore Our Research Findings:

1. In-Depth Analysis of IT Investment Drivers: Uncover the pivotal factors that are shaping the IT purchasing decisions of prominent CXOs. From digital transformation to AI experimentation to cybersecurity investments, learn what will be influencing tech budgets and strategic priorities over the next five years.

2. Exclusive Buying Behavior Insights: Gain a competitive edge with our analysis of emerging trends and buying patterns observed among high-growth enterprises. We also surveyed hundreds of Telarus technology advisors for insights into how they are adopting and leveraging innovative technology solutions for growth.

3. Cutting-Edge Opportunities Revealed: Identify the latest opportunities to augment your customers’ tech capabilities. Discover how cutting-edge solutions are enabling businesses to not only adapt but thrive in an increasingly digital landscape.

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